The first shipment of tea from the city of Sochi has been sent to Serbia.
Matsesta Tea Factory entered into a contract for export deliveries of goods with a distribution company.
The range of the first shipment includes 10 items of large whole-leaf tea and black and green tea bags of ‘Krasnodar’ and ‘Matsesta tea’ brands of Turshu's company.
- Serbs with great loyalty treat Russian goods, that’s why the Russian inscriptions were kept on the package. Most of the shipment is souvenir products with photos of the city of Sochi and the city of Krasnodar. In addition, tea with natural herbs was chosen, as residents of Serbia daily drink herbal tea, - the Ministry of Agriculture and Processing Industry of the region reported.
The products of the Matsesta Tea Factory will be presented in the large trading networks such as Roda, Tempo, IDEA. The plans of both sides are to increase the volume of shipments within the framework of this project.
The cooperation took place with the support of the Chamber of Commerce and Industry of the Russian Federation. Russia is steadily expanding non-commodity export. The President set the goal of increasing the volume of non-energy exports by 2024 almost twice. The agro-industrial sector shows considerable dynamics. The Krasnodar Region plans to increase the volume of export of agricultural products to $3.8 billion by 2024. The goals will be achieved by the region, including through the implementation of the national project ‘International Cooperation and Export’. Over the past year, the region has already exported agricultural products worth over $2.3 billion to 120 countries.
Production of high-quality tea in the South of Russia is not only a significant step in import substitution in the tea market, but a potential for export. Tunisia, Japan, the UAE and a number of other countries are interested in Russian tea, in addition to Serbia.
Press-service of the Administration of the Krasnodar Region